What is Co- Branding?

16/06/2018 1 0

Co branding is the utilization of two or more brands to name a new product. The ingredient brands help each other to achieve their aims. The overall synchronization between the brand pair and the new product has to be kept in mind.

Example of co-branding - Citibank co-branded with MTV to launch a co-branded debit card. This card is beneficial to customers who can avail benefits at specific outlets called MTV Citibank club.

1 Like 0 Dislike

Follow 1

Other Lessons for You

E-Commerce-- a short note!!

Electronic commerce is an emerging model of new selling and merchandising tools in which buyers are able to participate in all phases of a purchase decision, while stepping through those processes electronically...

Kousiki Chakraborty

1 0

Managerial Economics: National Income Determination

Factors Determining the National Income: According to Keynes there are two major factors that determine the national income of an economy: Aggregate Supply: Aggregate supply comprises of consumer goods...

Kousiki Chakraborty

1 0

Principles Of Marketing:

Three Groups Of Industrial Products: I) Materials and parts: These include products which are used in the production process as inputs. The best examples are raw materials and purchased inputs. II) Capital...

Kousiki Chakraborty

1 0

Managerial Economics: Market System & Equilibrium

In economics, a market refers to the collective activity of buyers and sellers for a particular product or service. The Economic Systems: Economic market system is a set of institutions for allocating...

Kousiki Chakraborty

1 0

Managerial Economics: Market Structure And Pricing Decisions

Price determination is one of the most crucial aspects in economics. Business managers are expected to make perfect decisions based on their knowledge and judgment. Since every economic activity in the...

Kousiki Chakraborty

1 0

Find BBA Tuition near you

Looking for BBA Tuition ?

Learn from Best Tutors on UrbanPro.

Are you a Tutor or Training Institute?

Join UrbanPro Today to find students near you

BBA Tuition Questions

what is the best way to get rid of my fever while delivering my lecture????

18 Answers

What's the scope of bba+mba in HR in India?Is HR a good specialization to take or is there any other...

17 Answers

Draw two concentric circles with center A and radii 3 cm and 3.6 cm.?

6 Answers

What is business?

19 Answers

I have completed my post graduation in Statistics, and I am interested for a lecturer job in Statistics....

34 Answers

Looking for BBA Tuition Classes?

The best tutors for BBA Tuition Classes are on UrbanPro

Select the best Tutor
Book & Attend a Free Demo
Pay and start Learning

Take BBA Tuition with the Best Tutors

The best Tutors for BBA Tuition Classes are on UrbanPro

I am a Student I am a Tutor
Name*	Please enter your full name. Please enter institute name.
Email*	Please enter your email address.
Phone*	Please enter a valid phone number.
Location*	Please enter a pincode or area name.
City*	Please enter city name.
Category*	Please enter category.
Gender*	Male Female Please select your gender.
Email ID/ Mobile No.*	Please enter either mobile no. or email.
Enter Password*	Please enter OTP Please enter Password Sorry, this phone number is not verified, Please login with your email Id.