Indian Advertisers Pvt. Ltd. is a company which provides an advertising service. The company's business is wide-spread. The company needed funds for some time. Which was fulfilled by taking Demand Loan from the bank. The company is availing the services of an out side firm instead of Post Office for sending out its letters and parcels. This company has the tradition of inviting specialists from different places for the help of its employees.On the basis of information given above, answer the following questions: i. What Kind of business is this company concerned with? ii. What is the name of the service taken by the company for sending out letters and parcels? Define.

1. Viability of Business: A business corporation exists only because it performs certain valuable services to the society. If a business firm wants to retain its existing role and social power, it must respond to the society’s needs constructively. They alone have earned goodwill, reputation, and support of the society as a whole.

2. Long run Self-interest: Keith Davis argues that the firm, which is more sensitive to the community’s needs will have a better community in which it will conduct its operations. It will get honest laborers, good customers, and prompt suppliers. It will create a better society and produce a better working environment. Consequently, the profit will be maximized. Thus, the assumption of social responsibility also has an element of long-run self-interest Keith tells this concept as the “Iron Law of Responsibility“.

3. Better Public Image: Social goals are now a top priority with the members of the public. Therefore, a firm, which wants to capture public image, should aid in accomplishing the social objectives

4. Avoidance of Government Regulation: Regulations are constraints to all business organizations. If the businessmen fail to accept their social responsibility, the Government has no other alternative other than to intervene and safeguard the interests of the society by exercising control over the business. By voluntarily assuming social responsibilities, the businessmen can prevent or at least minimize the Government intervention.

5. Businessmen have Resources: Businessmen command considerable power on the productive resources of the community. The power to command the national resources is delegated to them by the society with high expectations. Therefore, they should not use their power against the expectations and needs of the society. They should also honor social obligation while exercising the power.

6. Prevention is better than Cure: We have already stated that voluntary assumption of social responsibility shall at least minimize the need for Government intervention.

The intenet of this question is to judge the classification abilities of student. To start with we need to focus on primary naming convention & primary business (most of the time name is associated with business type). Having said this background the answers are as follows:

i) The company is in Advertising services business and works for promoting/ advertising its clients products distributing through courier as samples.

ii) The service that company is using to send out letters & Parcels is named as "Courier Service". Courier service will also help company to make a personal interaction with the consumers of samples and fast feedback receiving process.