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Personal training is more than just putting someone through a tough workout; it's learning how to become a mentor, a motivator, and a friend. It's finding out what makes people tick, what drives them to succeed, and, perhaps most importantly, what limits their capabilities.
None of these skills mean anything, however, if you don't have a clientele. Building a solid reputation and a positive brand is what's going to bring you clients. You can have a lot of letters behind your name and a hundred certifications in your pocket, but without a plan for your business, you'll never get to utilize them.
I started out as a dime-a-dozen personal trainer; now I have a booming business of high-end clients. I've learned a few things about what it takes to do well in this industry outside the gym, and I want you to achieve the same success I've had as a trainer. This is how you do it.
