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Asked by Apollo Last Modified
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As SEO professionals, our job is to try to play and win the game of crawling, indexing and ranking. In this chapter, we will look at the core components of SEO and highlight why each one of them is important. A word of truth for the modern SEO: SEO today means that we are not getting away with hacks or loopholes anymore. Exploiting specific ranking factors or components may have worked for many in the past, but the sophistication of Google’s algorithm updates have continually closed these gaps.
That is not to say that you cannot be smart in your SEO, but it is crucial to understand that we will have to optimise all components of SEO if we want to be successful.
The three main components of SEO are:
Technical SEO
On-page SEO (or Content SEO)
Off-page SEO (or Links)
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